Many years ago I worked for a Vancouver based skincare company called Enzo Trevi. It was the early 80’s and skincare was nowhere near as prevalent as today. I started using the products because I worked at the company. I will always remember spending the afternoon with one of the product architects, Ursula Wagstaff, and she told me, “it doesn’t matter what product you are using, you MUST cleanse, tone and moisturize morning and night.” And I have done that ever since.
The idea behind the company was to offer affordable skincare products that people would use every day. Health Canada has always regulated the ingredients so it was hard for one product to be more “effective” than another.
Last year, I was reading an article in The New Yorker about a Toronto based company called Deciem that was introducing a skincare line called “The Ordinary”. The article stated that the products’ secret ingredient was “being dirt cheap”. A few months later, I read another article in Town and Country that was touting the use of true ingredients like glycolic acid, vitamin C and retinol at ridiculously low prices. I went to the company’s website and found a peptide serum called “Buffet” for $14. What? I love serums, they have a lighter consistency with a higher concentration of the good stuff. How could this be?
It turns out that the company focuses on high-quality ingredients that are widely available all over the world and very inexpensive to purchase. They believe that it is only the marketing that differentiates between “luxury” brands and lower-priced brands, not necessarily the ingredients. The company CEO, Nicola Kilner, offers a great explanation, ” “If you had a headache and you saw a bottle of aspirin for two dollars and one for two hundred dollars, you would never spend two hundred. Why would you? Even though it’s low priced, you don’t doubt that the two-dollar bottle will get rid of your headache.” And that is what they are doing for skincare.
I signed up for their newsletter and received a number of great online offers. I ordered more products. The Natural Moisturizing Factors Moisturizer for $5.80, the High Adherence Silicone Primer for $4.90 and the Marine Hyaluronics for $6.80. I am addicted.
They have just opened three stores in Vancouver, Granville, Downtown and Metrotown. I visited the very minimalistic store on Granville, the staff was super friendly and very knowledgeable. I picked up a few more basics but also tried the Serum Foundation for $6.70. Light coverage with no “make-up” feel. Again, I am in love with the products, the company and what they are doing.
The goal of my blog is to share products that work and when they are affordable, well that’s a bonus. There is no magic pill and we all know that good skin is a combination of diet, sleep, hydration, sun protection, and a good facial cleansing routine. No product can replace the basics however, a solid skincare regimen can give you a fighting chance. That doesn’t seem so ordinary to me.