This movie is a great reminder just before the holidays to keep an eye on our “buying” and shift our focus to sharing experiences. As boaters, we do everything possible to reduce garbage and ensure nothing goes in the water. But, at the end of the day, there is no such place as “away.”
In Buy Now!, Netflix takes an eye-opening deep dive into the world of consumerism, exploring how modern marketing, psychological tricks, and social media have transformed the way we shop. From the rise of “impulse buy” culture to the science of scarcity and urgency, this documentary unpacks the mechanisms that drive us to click “add to cart” without a second thought. Experts, industry insiders, and whistleblowers reveal retailers’ clever tactics to turn wants into “needs”—and why it works so well.
The documentary also explores the environmental and social impact of our purchasing habits. With fast fashion filling landfills and e-commerce contributing to rising emissions, Buy Now! raises pressing questions about the true cost of convenience. Featuring real-life stories from workers in global supply chains, activists fighting for change, and consumers attempting to detox from overbuying, it highlights the hidden consequences of our never-ending quest for more.
Packed with humour, sharp analysis, and stunning visuals, Buy Now! doesn’t just critique modern consumer culture—it challenges viewers to rethink their habits. Whether you’re a bargain hunter or a brand devotee, this documentary is a wake-up call to slow down, buy smarter, and consider the power we hold as shoppers to shape the future.
