Fenjiu: The Art of Light Aroma Baijiu

Discover the spirit that has shaped 6,000 years of history. While Baijiu is the world’s most-consumed spirit, its nuanced “Light Aroma” category is the industry’s best-kept secret—until now. Often compared to mezcal for its deep cultural significance and its versatility behind the bar, Fenjiu is stepping into the spotlight as the next essential spirit for the modern cocktail enthusiast.

Join us at Good Thief for a deep-dive seminar designed for curious consumers and hospitality pros alike. We’ll journey through the craftsmanship and ancient production techniques that make Fenjiu a global icon, exploring how this storied spirit is being reinterpreted for today’s palates through a guided tasting of several distinct Fenjiu expressions. Guests will discover how Fenjiu bridges the gap between ancient tradition and contemporary mixology through a selection of featured cocktails, all accompanied by curated snacks specifically selected to complement the spirit’s unique flavor profile. Whether you’re a cocktail enthusiast looking to expand your knowledge or a spirits professional seeking your next star ingredient, this session offers a complete sensory education in the art of Fenjiu.